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Giving Tuesday is coming up; if you’re a nonprofit, this is a date worth marking on your calendar!
#GivingTuesday is a global day of giving where people all over the world commit to donating to charities and nonprofit organizations. This day of generosity serves to counterbalance the famous Black Friday and Cyber Monday and focuses on giving rather than consumerism.
As this day quickly approaches, it is important to consider the types of elements you want to include in your nonprofit’s particular Giving Tuesday campaign. One of the most beneficial parts of your campaign by far is a special Giving Tuesday video!
There are a ton of different ways you can approach utilizing video for your campaign. We want to give you a simple list of 4 creative video ideas for Giving Tuesday. Here we go!
If you want to relate to your audience in a significant way, you want them to get a glimpse of the impact you have had on those you serve. This is where the usage of a personal video testimonial comes in!
Testimonials are more than just informational videos that talk about what you do in theory; they are personal stories of real-life people. Through your testimonial video, have someone share their story of how your organization has impacted their life and or the lives of others around them.
This type of video doesn’t just serve as some sort of emotional appeal to your audience, but it gives them a real glimpse of where their money is going and how it is changing lives.
The great thing about this type of video is the broad range of people who can share their stories. You can interview a child in an underdeveloped country, a small family who adopted a pet, and even a volunteer who partners with the nonprofit.
There are many different types of interviews and storytelling techniques you can use, but the ultimate goal is to make things personal and authentic.
Supporting a nonprofit is not just a mindless choice for donors — they put a lot of consideration into who they support financially!
Thousands of organizations will be vying for donation dollars on Giving Tuesday, so a great way to set your organization apart is to give your backstory! Explain your organization’s vision and founding as well as some specific goals you have. This is a great way to put some personality behind your organization and show your audience what you’re all about.
In addition to telling your story, it is also important to share your nonprofit’s impact throughout the years. Providing some solid, quantifiable information about your organization’s impact is a good move to make! Donors want to know whether you talk the talk or walk the walk (i.e. Do you make a difference like you say you do?)
Personal touches are always going to be the goal of any nonprofit video, especially for big days like Giving Tuesday. If you want to give your audience a further glimpse of what you’re all about, consider doing a behind-the-scenes video.
“BTS” videos are becoming a popular tool (especially on social media) to help companies and organizations foster authenticity. It cuts through all the glitz and glam and shows the “boots on the ground” type of work that you don’t typically see online.
Behind-the-scenes videos can be whatever you want them to be! Just make sure you highlight specific areas of work that are essential to the life of the nonprofit organization.
One of the most important parts of your video is your Giving Tuesday campaign goals. Your video can surely serve other purposes throughout the year to promote your nonprofit, but its main focus is to give a call to action to your audience so they can participate with you.
You want to make sure you clearly communicate your goals for this particular campaign. Be blunt about the amount of money you are trying to raise and what your plan is to utilize that money for. Giving your donors a goal to reach will help generate some excitement to hopefully meet (and even surpass!) that goal.
In addition to clear goals, make sure your call to action is clear as day too. The call may not only be donating financially, but also volunteering time, sharing the organization with their friends, and partnering well into the future. Just make sure your call is simple and clear so your audience has no problem partnering with you.
That’s it! A short, sweet, and to-the-point list of types of videos you should utilize in your upcoming Giving Tuesday campaign. When all else fails, make sure to be yourself as an organization this Giving Tuesday and do your best to relate to your audience on a personal level.
Do you need help creating an impactful Giving Tuesday video that will spark donations? Our team at PMF Creative has some of the best video editors available to help you do just that. Give us the vision and we’ll make it happen. Contact us today to learn more!
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