Have you ever wondered what it’d be like if we treated our relationship with God like we did our favorite sports team or band? It would surely be interesting.
We’d be screaming at the top of our lungs when the pastor makes a powerful statement.
We’d be on our feet with excitement the moment the worship team began singing.
And if anyone tried to trash talk Team Jesus, oh boy. They better watch out!
While these are a few humorous examples, it goes without saying that in our culture (especially in America) we take our fandom very seriously. We live out our fullest form of fandom when we attend specific sporting events, but we aren’t just fair-weather fans.
If you’re one of those sports fanatics, everyone knows exactly what team you are on everywhere you go. You have the car decal, branded hoodie, and even tattoos to prove it! No one has to question what team you’re following.
This blog isn’t to advocate shouting from the rooftops your devotion to everyone around you in some sort of fan-crazed state. We do however want to hone in on the fact that there is a lot of power in promotion. While we know that utilizing digital elements is extremely important for promotion and marketing, there are other types of materials that we may overlook utilizing.
These types of promotional tools serve two important purposes:
1. To promote your church or organization, and
2. To excite your community to represent your church or organization.
If you’re doing things right, people should be proud to be a part of your community! A great way to express their passion is to represent their church in their everyday living.
There are certain ways you can utilize your promotional tools to be culturally relevant and extremely high-quality so as to not seem like an overt advertisement. We want to give you just a few ideas (and examples!) of how you can utilize unique promotional tools in your church community.
One of the most popular and classic choices for church promotional items is apparel. This is an obvious first choice for promo items because it is something you can wear literally everyday!
You can stick with using t-shirts or sweatshirts for your promotional apparel, but you can even branch out to utilize hats, socks, and even pants or jackets.
If you are just wanting to start out, you can use a simple design featuring some variation of your church logo on a plain t-shirt. This is great if you are wanting to get your church’s name out there and you can even use it as a first-time guest gift.
However, if you really want to spice things up, you can integrate a relevant creative element into your apparel design. If the design is done well, everyone will be wanting to wear your church’s shirt!
Another great promotional idea is creating a branded church sticker. Stickers are becoming increasingly popular and most brands offer a sticker of some sort in their online shops and stores.
Stickers are relatively cheap to purchase and can serve as a lower-priced item you can sell, or even giveaway, to your community.
The awesome thing about stickers is that you can put them anywhere! Your water bottle, your laptop, and your car are great places to place your church sticker. Stickers are pretty simple to design and can be a great addition to your promotional materials.
Another promotional item you can use is church branded cups, bottles, or cups. This is another classic choice to use for a first-time guest gift.
If using this gift as a guest gift, you can offer them a “free coffee on us” card when they receive the cup.
Using cups for promotional items is also super helpful to get your church’s name out there because they are something you use quite often.
This could be another popular promotional item to showcase either your church’s logo or a fun, creative design.
You could create custom bags for specific ministries in the church or even different events such as kids summer camps or youth retreats. This is also another great first-time guest gift.
Whatever the promotional item you choose to sell or give away at your church, it will be beneficial to highlight your church’s logo or even your mission statement.
Our team at PMF can help create a fantastic, trendy design for your promotional items that will really highlight your church and excite your congregation. Reach out to us today and we can get you started!
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